Chapter 7: Understanding the Real Problem ( Duy Anh Tran )

  • Help shareholders identify the real problem and address real issues (not what they think the real issues are). When this is done correctly, there is less re-work done as there won't be a need to make changes to the agreed upon initial solution.
  • Thinking above the line with Brown Model to remove technology and find the true essence of the business
  • Deliver the right product and solve the right problem
  • Personas: Personas are useful when real users are not available or are too numerous for you to interview all of them. The persona is a virtual character that substitutes for the human users. We strongly suggest using a persona when you do not have access to the real users or customers. Almost always, the persona is a better representation of the user than a human proxy.
  • Challenge constrains and innovation workshops
  • Brainstorming

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